. Discuss the policy approaches to privacy issues(Important)

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  The policy regime pertaining to protection of privacy concerns is premised upon the following three approaches:
  
  

• Market approach: This approach rejects extrinsic legal enforcement and takes within its fold self regulatory mechanisms, which would enable the market players to employ or adopt. It does not talk about tangible consumer remedies.
• Human rights approach: This approach recognizes rights to information and the related attribute of privacy as a human right.
• Contract approach: This recognizes contract model. This model premises on the ground that in a given context the privacy concerns are better protected if the concern is treated as terms and conditions of the contract. Hence, the contract imposes an obligation on the parties to protect the privacy concerns. In the event of breach the contract itself provides for contractual remedies.